WELCOME HOTELS - Heinz Horrmann is hotel group’s first brand ambassador

Heinz Horrmann is Welcome Hotels’ guest of honour at the WIM-Warstein International Montgolfiade

The hotel industry's grand seigneur is now the very first brand ambassador for Welcome Hotels. On Sunday, September 4th 2010 at 12.30 p.m. precisely in the Welcome Hotel Meschede in the presence of the Welcome Hotel CEOs Carsten Kritz and Mario Pick, the internationally renowned hotel and gastronomy critic sealed the two-year cooperation with his signature. Following the formal part of the proceedings Heinz Horrmann was able to enjoy exclusive VIP guest status at the WIM-Warstein International Montgolfiade, Europe’s largest hot air balloon festival.

As the hotel group’s first brand ambassador Heinz Horrmann was particularly honoured to be able to announce his appointment during the WIM festivities. From December 2010 this grand seigneur of the hotel industry will be featuring in a range of advertising and PR activities on behalf of Welcome Hotels. These will include traditional adverts and sales brochures as well as numerous events, media cooperations, interviews and voice-overs. The campaign aims to strengthen the presence of the Warstein based hotel group on the German market and firmly entrench with both business and leisure guests the first class service and exceptionally high quality standards that the group offers. "We are delighted to be working together with an expert such as Heinz Horrmann“, said Carsten Kritz on the occasion of the signing of the contract. "This unique cooperation will enable all Welcome Hotels to benefit fully from Heinz Horrmann’s wealth of experience and subsequently improve the services they offer“, Carsten Kritz went on to explain. “In the long term this is to be our recipe for success“, adds Mario Pick.

Heinz Horrmann’s first official duty in Frankfurt

In his new role as brand ambassador Heinz Horrmann will carry out his first public duty at the opening ceremony of the Welcome Hotel in Frankfurt that is on course for February 2011. In addition there will also be photo shootings, press conferences and interviews for daily press, trade press and TV. Hotel critic, Heinz Horrmann, is also set to carry out a detailed inspection of the hotel to satisfy himself of the quality and levels of service before the hotel officially opens to its national and international public.
 

His critical evaluation and his future as a brand ambassador is eagerly awaited and hugely valued by Welcome Hotels. Both of these cooperation partners value highly the importance of quality and of putting into practice a sound service ethic. Heinz Horrmann explains the thinking behind his working together with this up-and-coming hotel group: "My standards of top service correspond entirely to the Welcome philosophy“. This is exactly why the CEOs Carsten Kritz and Mario Pick chose Heinz Horrmann as the Welcome Hotels brand ambassador of the future.

Heinz Horrmann, who looks back on a 35-year career in top hotels, is the most widely read hotel critic in the whole of Europe. To date he has published 35 books and regularly contributes columns on the international hotel business to the "Welt“, the “Welt am Sonntag“, “Berliner Morgenpost“, the gourmet magazine “Falstaff“ as well as the trade magazines “Top hotel“ and “Food & Wine“. Heinz Horrmann has also been awarded the Cross of Merit on ribbon for his services to the hotel and gastronomy industry. His gastro slot on Berlin’s Spreeradio 105.5 is listened to by some 1.5 million people. The public also know him from a number of TV appearances including his role as the “hotel inspector” on RTL and as a member of the jury for “Kocharena“ on VOX that he has been appearing on since 2007.

Welcome Hotels – an upwardly mobile medium sized company

The Welcome Hotels group has been successfully operating on the German hotel market for the past thirteen years. Welcome Hotels’ current portfolio comprises nine hotels owned by the group, a further six that are controlled by leasing or rental contracts and one under a management contract. The Welcome Hotel Frankfurt is the group’s first hotel in a premium location.